Doug Dawson is a smart guy. He finds ways to make seemingly insurmountable jobs relatively easy. He recently wrote about the problem with broadband mapping…
I’m all for changes that would create an accurate broadband map. But I’m fairly certain that the FCC is not going to consider making the changes that would actually improve the maps. The biggest problem with the current maps is that speeds claimed by ISPs are sometimes far different than what is being delivered. Fixing that would require the FCC to actually look at what’s in the maps and challenge ISPs that exaggerate speeds. I can’t imagine the agency adopting new rules that would saddle itself with that responsibility.
He came up with a tech-centric solution…
There is an existing tool that could be used to compare claimed speeds to actual speeds. Ookla records millions of speed tests across the country for all ISPs. The FCC could buy the Ookla speed test records to compare against ISP claims. With AI and other new analytic tools, it wouldn’t be hard to compare Ookla speeds to FCC claimed speeds.
If speed tests were considered, ISPs would instantly yell that speed tests aren’t accurate enough to use to judge them. In many ways, they would be right. People often take speed tests when their broadband isn’t performing right. There are lots of homes where speeds are slower due to WiFi issues. A computer sitting close to the WiFi router will show faster speeds than a computer at the other end of a home. Many customers subscribe to lower speed tiers, which, by definition, don’t show the capability of the ISP.
But when large numbers of speed tests are used correctly, they are a valuable tool for understanding an ISP’s real performance. I’ve been lucky enough to work with counties that have purchased the full Ookla speed data set. Those tests provided them with enough data to do meaningful comparisons.
And gives at least one reason self-reporting can be tricky…
Speed tests show all sorts of other interesting facts about ISP coverage. I’ve written several times in the past about how the speed for FWA cellular wireless quickly diminishes with distance from the tower. An FWA carrier might be delivering 300 Mbps to a customer within a short distance of a tower, but after a mile, speed drops to 100 Mbps. By two miles speed drops to 50-75 Mbps, and at three miles drop to the range of 25 Mbps. Most FWA speed claims in the FCC map will show 100 Mbps across the entire area around a tower, and much of that speed claim is overstated.
In early December 2024, the NTIA unveiled their






