The Pew Internet & American Life folks just released new commentary, Why It Will Be Hard to Close the Broadband Divide. It talks about how we in the US have reached a plateau in broadband adoption.
Some quick facts they point out:

- 47% of US adults have broadband at home
- 29 % of US adults don’t use the Internet
- Non-Internet users are older and poorer (average age 59, 25% have income less than $20,000)
- 15% of US adults have dialup
- 29% of dialup users have broadband access at home

So, the question is how can we get more people using broadband? Pew suggests that “to reach the underserved, policymakers might consider more aggressive and targeted outreach efforts that educate hard-to-reach populations about the benefits of online connectivity. “ They mention a few federal programs that used to help but are now unfunded, the libraries, and the nonprofit sector.
I had two thoughts as I read the paper. First, I was pretty proud of the work that the Blandin Foundation has done to promote broadband in local, rural communities through the Get Broadband project. (I hope that’s not too braggy – but I’m only a small part so I feel like I can say it.) I have been involved with lots of Internet/broadband outreach programs. Get Broadband is unique because they give each community the time, tools, and funding to create a unique program that will meet their unique needs. So, New Ulm trains retailers, Mankato creates an online business support tool, Moose Lake creates a public safety net, several other communities install WiFi hot spots, and more. I have been lucky enough this summer to get more involved with some of the community projects and I can see how the education is going to pay off for the attendees, the community (often economy), and broadband adoption. I truly believe that the Internet will make your life better so I love that people are getting a chance and the encouragement to experience that.
My second thought maybe we need to let some people live their lives offline.
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