What broadband brings to New Ulm MN – and other rural areas

In Newsweek, Minnesota native and Clearfield CEO, Cheri Beranek, talks about what a difference broadband makes to towns, like her hometown of New Ulm…

As I watched New Ulm Telephone become Nuvera, it grew bigger and provided additional services, and the surrounding areas benefited from that growth because high-speed access in rural communities can attract new businesses. When large facilities in these areas are already equipped with broadband, satellite offices or satellite manufacturing centers can move in more effectively. In the past, manufacturers would only go into rural markets for lower-cost labor, but now, they need labor anywhere they can find it. With broadband, companies can bring these well-paying jobs to rural environments where people need work and draw in even more types of businesses to support that growth.

When broadband brings opportunities into a rural community, it brings them to everyone, including children. Just north of New Ulm are several little towns where kids have to take an hour-long bus ride to get to the nearest school. With broadband in these areas, children could access quality educational services, tools, classes and support from anywhere, and a rural education could provide the same opportunities as one in a city….

The pandemic has shown us how hard life can be without access to quality health care and how much better broadband can make it, but people in rural communities have long understood these disadvantages. From economic and transportation concerns to workforce shortages and insurance coverage, barriers to health care in rural communities lead to less healthy people. When COVID-19 started to spread, the lack of broadband compounded all these barriers. As broadband expands into these areas to provide easier access to health care and telemedicine, a healthier population can drive a healthier economy.

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