Doug Dawson asks FCC to track aspiration and actual broadband speeds

Doug Dawson has a great idea that would change how we look at broadband maps. In short, ask the ISPs to provide the range of speeds a customer can expect rather than report the best that anyone is going to see. He writes…

 An ISP that may be delivering 3 Mbps download will continue to be able to report broadband speeds of 25/3 Mbps as long as that is marketed to the public. This practice of allowing marketing speeds that are far faster than actual speeds has resulted in a massive overstatement of broadband availability. This is the number one reason why the FCC badly undercounts the number of homes that can’t get broadband. The FCC literally encourages ISPs to overstate the broadband product being delivered.

In my Twitter feed for this blog, Deb posted a brilliant suggestion, “ISPs need to identify the floor instead of the potential ceiling. Instead of ‘up to’ speeds, how about we say ‘at least’”.

There are reasons that different customers get different speeds…

It’s a real challenge for an ISPs using any of these technologies to pick a representative speed to advertise to customers – but customers want to know a speed number. DSL may be able to deliver 25/3 Mbps for a home that’s within a quarter-mile of a rural DSLAM. But a customer eight miles away might be lucky to see 1 Mbps. A WISP might be able to deliver 100 Mbps download speeds within the first mile from a tower, but the WISP might be willing to sell to a home that’s 10 miles away and deliver 3 Mbps for the same price. The same is true for the fixed cellular data plans recently being pushed by A&T, Verizon, and T-Mobile. Customers who live close to a cell tower might see 50 Mbps broadband, but customers further away are going to see a tiny fraction of that number.

We need a way to track both ends, the best and worst case scenario…

I suggest they report both the minimum “at least” speed and the maximum “up to” speed. Those two numbers will tell the right story to the public because together they provide the range of speeds being delivered in a given Census. With the FCC’s new portal for customer input, the public could weigh in on the “at least” speeds. If a customer is receiving speeds slower than the “at least” speeds, then, after investigation, the ISP would be required to lower that number in its reporting.

This dual reporting will also allow quality ISPs to distinguish themselves from ISPs that cut corners. If a WISP only sells service to customers within 5 or 6 miles of a transmitter, then the difference between its “at least” speeds and its “up to” speeds would be small. But if another WISP is willing to sell a crappy broadband product a dozen miles from the transmitter, there would be a big difference between its two numbers. If this is reported honestly, the public will be able to distinguish between these two WISPs.

This dual reporting of speeds would also highlight the great technologies – a fiber network is going to have a gigabit “at least” and “up to” speed.

This entry was posted in FCC, Policy, Vendors and tagged by Ann Treacy. Bookmark the permalink.

About Ann Treacy

Librarian who follows rural broadband in MN and good uses of new technology (blandinonbroadband.org), hosts a radio show on MN music (mostlyminnesota.com), supports people experiencing homelessness in Minnesota (elimstrongtowershelters.org) and helps with social justice issues through Women’s March MN.

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