Capturing an Online Market: A Small Business Success Story from Winona

I am happy to share this story from Project FINE. They have received funding from the Blandin Foundation to support their ecommerce training…

Ten years ago, a Hmong gentleman moved from the St. Paul area to Winona, MN. For years, he and his family had dreamed of owning their own business. They had worked hard and saved money to be able to fulfill their dream of entrepreneurship. When they learned that a gas station in our area was for sale, they used their savings for a down payment on a business loan.

Moving to a new community can be difficult, but they quickly got connected with Project FINE and were active participants in many of our programs. Through their participation, they were able to network with others and grow their customer base. Over the years, their business grew, as their customers appreciated their friendly service. They also continued to learn and grow, looking for ways to improve their business and increase sales. They added a deli counter and liquor store to bring in more customers.

Despite this success, their business did not have an online presence. Because he did not have any technical or business training, he was unable to develop his own website. While he wanted to reach more people, he just didn’t know how. When Project FINE started the .COM project, we reached out to him to participate. He was very excited and said “I have been waiting for a chance like this for a long time. I will make sure to attend.”

Through the project, he attended training sessions and received one-on-one assistance. He also worked with a Winona State University student to develop a website. The student met with him at the gas station to discuss plans and create a vision for the website. They also took pictures of the man and his wife and the store. The student worked to discover what specific information would be included on the website and after several meetings, the website went live.

The man and his family have been extremely happy with their website. They thanked us for helping them and have since commented that many of his customers had seen the site and given positive feedback.

He is also very excited at the prospect of reaching out to town visitors, especially hunters and
fishermen in the area. He said, “this has been so wonderful and will continue to help my business move to another level. Thank you for your support.”

This entry was posted in Blandin Foundation, economic development, education, MIRC, MN by Ann Treacy. Bookmark the permalink.

About Ann Treacy

I have a Master’s Degree in Library and Information Science. I have been interested or involved in providing access to information through the Internet since 1994, when I worked for Minnesota’s first Internet service provider. I am pleased to be a part of the Blandin on Broadband Team. I also work with MN Coalition on Government Information, Minnesota Rural Partners, and the American Society for Information Science and Technology.

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