I have written about Target’s use of Pinterest in the past. I think it’s interesting to see the role that social media is playing in certain fields – like music and now design. It’s the whole flattening of the world. I like to see a Minnesota company on the edge of making it happen. I would love to see Minnesotans get found through these channels. It’s just one more way that folks without broadband are at a disadvantage.

According to Fast Company…

Could Pinterest be the place to find design stars? Target thinks so. The retailer has built its brand by creating unique product lines with big-name talent like Michael Graves, Cynthia Rowley, and Philippe Starck among others and will continue to do so. But Target is now testing the waters with fresh faces, partnering with three top pinners–Joy Cho, Jan Halvarson, and Kate Arends, all of whom write blogs and work in design in various capacities–on a series of limited-edition collections featuring party products that will be sold in stores and online.

“Social media creates so many great opportunities for talented up and comers, and we definitely see today’s top Pinners as expert curators of style and design,” says Rick Gomez, Target’s senior vice president of marketing of the decision to work with the trio. “We think their unique point-of-view will resonate well with our guests who regularly rely on Pinterest for inspiration and ideas.”