It’s always fun to share good use of technology and social media by Minnesota businesses. Today CNBC posted info on Target’s use of Pinterest…

Target just launched a beta site, Target Awesome Shop, featuring the top-trending items on Pinterest that also have top reviews on Target.com. …

A new study of Pinterest users by market research firm Lab42 finds that 54 percent spend more time on the site during the holidays and 94 percent say it has changed the way they make their holiday preparations. And people are turning to Pinterest to share ideas—42 percent have a holiday-themed board.

That Pinning activity is translating into revenue for brands. Piquora, which helps retailers run Pinterest campaigns, says revenue driven from the site to retailers’ sites doubled over the Thanksgiving holiday weekend. In a recent study Piquora did of 1,000 brands finds an average pin generates 78 cents in sales and drives two visits to company websites.

Apparently social media has been good for them…

Target has seen a 70 percent increase in traffic from Pinterest to Target.com since rolling out Rich Pins earlier this year, according to Target Chief Marketing Officer Jeff Jones.

“This year we’ll rely most heavily on two social platforms: Pinterest and Facebook,” he said. “In both places we’ve found we can really build commerce on the social graph.”

Something to think about for other Minnesota businesses.