In today’s Blandin Broadband Leadership Roundtable, Ann Treacy and Molly Solberg, each a social media wizard, shared how they work with local businesses to expand and improve their online marketing efforts resulting in increased sales. The theme today was Small Scale Economic Development Strategies. Through a combination of training, networking events and one-on-one technical assistance, they work with businesses to implement social media strategies.
They help the businesses establish goals, determine the most effective set of social media platforms and do the necessary work. Molly noted her use of customized step-by-step powerpoint checklists that help to establish a disciplined approach that help a business stay on course. Bud Stone of the Grand Rapids Chamber of Commerce noted the importance and the difficulty of a sustained effort. Ann Treacy said that she sometimes works to develop long-term community capacity by training a local person while assisting small businesses. Communities need to consider small business technology mentoring as a core business retention and expansion strategy. The benefits can be large, especially if the community can develop a core set of tech-savvy small businesses. Thanks to Ann and Molly for sharing!