Tech Crunch recently ran an article on the potential in rural communities for tech startups, including a well deserved nod at Red Wing, MN…
Live. Give. Save. Inc., is a financial tech startup based in the city of Red Wing, Minnesota, home to a little over 16,000 people. “Red Wing has a history of pioneers … and inventors. There’s a rich, rich beautiful history of arts, culture and innovation,” said Susan Sorensen Langer, CEO, Live. Give. Save., Inc., a financial tech startup that is creating a mobile platform to boost retirement savings through charitable giving.
Langer moved out to Red Wing after her contract ended with her last employer and was introduced to Neela Mollgaard, Executive Director of Red Wing Ignite, a nonprofit organization that develops and promotes next-generation technology services and applications. “I was blown away by what they were doing in Red Wing,” Langer said, and spoke to the desire to change Red Wing’s image into a place that would become known for startups much like Austin, Texas.
Support from the community to provide the necessary resources and infrastructure has been invaluable to the success of tech startups such as Live. Give. Save., Inc. In 2012, the city of Red Wing and Hiawatha Broadband Communications (HBC) formed a public-private partnership to bring gigabit broadband to Red Wing. For entrepreneurs such as Langer, who have virtual teams, having access to fast internet is crucial.
While other rural areas may not have the same support Red Wing has, technological updates and developments have been on the rise. Certain companies have specifically focused on bringing broadband internet to rural America. “I am often asked if the difficulty of running a company in a rural area is high-speed internet. It’s not,” said Ken Levy, CEO and co-founder of 4-Tell, which helps increase sales for online retailers by 17.1 percent with big data.