I have heard great things about this event in the past…

The Social Media Rockstar Event is a one day conference featuring the best in social media and digital marketing experts. The Redwood Falls and Willmar Social Media Breakfast Groups bring the best of the social media marketing community to our backyard, rural Minnesota.

2015 Rockstar event on September 16th, 2015 at Jackpot Junction Casino Hotel Meeting and Event Center in Morton, MN.

Here’s a sneak peek at some of the speakers…

Rockstar Speaker Presentations

Without further ado…here are the rockin’ session topics. Click on each presentation to learn more.

Jason Falls – Digital StrategistMining for Gold: How Discovering Insights Through Social Data Can Explode Your Business with Jason Falls

Most marketing campaigns are developed around guesswork. The brand or agency in question makes broad assumptions about audiences and their behaviors because qualitative market research is often cost prohibitive. But thanks to social technologies, every marketer now has access to cost effective consumer research — that of online conversations — that can uncover the important insights that drive your customers to engage and even purchase.In this exploration of social listening and monitoring techniques, Jason Falls will explain the difference in monitoring versus listening, show examples of insights gained by analyzing online conversations and illustrate how you, too, can take the guesswork out of digital and even broad scale marketing campaigns.

Marcus Sheridan – The Sales LionThe Digital Consumer: How Today’s Buyer Has Changed and What Your Business Must Do About It with Marcus Sheridan, The Sales Lion

More than any other time in the last 100 years, the buyer of today has made a dramatic shift in the way they make purchasing decisions. Unfortunately, many companies haven’t adapted to this shift and are ill prepared for the continual evolution of this “digital consumer.” In this talk, Marcus Sheridan brings clarity to the way buyers have changed and exactly what companies must do to not only align themselves with this shift in buyer patterns, but take advantage of the digital age as well.

If you like to be engaged, challenged, and moved—You’ll love this keynote with Marcus Sheridan!

And a few sessions specifically on agriculture…

Wanda PatscheHow to use the Power of Social Media in Agriculture with Wanda Patsche

Learn how to use social media as a platform to bridge the disconnection between agriculture and consumers. Learn why using social media in agriculture is both different and similar compared to other businesses. And learn why it’s imperative for all farmers to become involved in social media. Audience members will be shown what key messages work with consumers and how to use those messages in various social media channels.

Moo, Oink, Gobble: Calling Attention to Agriculture Online with Michael Crusan

This presentation discusses the obstacles both agriculture and government experience when trying to engage an online audience.  If your social media accounts are meant more for education and outreach, you need a strong plan to capture attention.  Whether posting for your peers or wading into a new online audience, you’ll learn different approaches to ignite your platform.  Plus, we’ll discuss how to handle negative and critical responses online.