OK it’s going to take a whole lot more than technology to make a chef, but with a little technology I might be able to cook. I love the use of technology by this Minnesota company; AdWeek reports…
Betty Crocker wants to capture the loyalty of a new generation of home cooks, who have grown up using technology in every aspect of their lives, with a free app for iOS.
The Betty Crocker Cookbook app has been updated to include more than 15,000 recipes in a searchable database. The app lets you check off steps or ingredients as you add them, and it also keeps the screen unlocked so you don’t have to keep logging in with messy fingers.
While the app is available now on iOS, an Android version is expected to launch in October. The updated experience overhauls the original app launched in 2009.
The General Mills-owned brand will update the app with seasonal recipes automatically, without requiring users to upgrade. Other features include the ability to adjust recipes or make substitutions on the fly, in the app itself. There is also a custom “chapter” section that gathers favorited recipes together.
I know, if I was dedicated to the cause I’d try it out and report back, but really my best kitchen app is still the one that makes reservations!