Minnesota Public Radio recently posted good news for sports fan. Apparently the Vikings are building a new stadium (OK even I knew that) but they are also building a sports-lovers’ app to help Vikings’ fans stay connected and engaged before, during and after the game…
The team is building an app that will leverage their new home and tie fans closer than ever to the team — to keep them buying tickets and coming to the games. It’s part of a broader mobile media strategy to keep fans tied to the team whether they’re at home or at the game. The idea is that if you follow the Vikings, the Vikings follow you.
“We’re going to make sure that the connectivity for our fans is absolutely what you have at home, what you have in your local coffee shop. That’s step one,” said Steve LaCroix the team’s marketing director.
“When you leave the driveway to start to come down to the game, we look at it like you’re kind of on your clock now. So how can we bring an all inclusive app that has traffic information, parking information? Once you enter the facility or come in the vicinity, start driving exclusive content to your mobile device.”
While the new Vikings stadium won’t open until 2016, the team is already looking to the new Levi’s Stadium outside San Francisco for ideas.