I just have to mention this fun story on a Sunday because it highlights for me one of the big opportunities for social media — social media rewards creativity.

Last night the Minnesota Opera Twitter account was hijacked by their “hipster usher” who Tweeted throughout the opera (Madame Butterfly) describing the action on stage and doling out great advice such as…

Yo grl: warning sign! Back back back it up! “my heart’s on fire for her, I must possess her even if her wings are torn and broken”

Or

NTS: When you go to visit your abandoned wife, don’t bring your new one along for the ride. #awkwardencounters

Now there’s a lot of talk in the Twitter/Blogosphere about whether the experiment was a great success or a great failure – but as someone who follows online marketing, I have to point out that I’ve never talked about opera on this blog before. It’s getting people’s attention – and that’s the first step. I’d love to see other Minnesota arts groups (and/or communities) would take note. It would be great to see Grandpa Joe live Tweeting for the Minneapolis Groundbreakers Battle (of Break Dancers) this summer!