I know they aren’t located in a rural community, but I think that in Minnesota, Punch Pizza is one of the best social media users around. Owner John Puckett was kind enough to answer a few of my questions, which I hope will offer advice to other businesses considering social media for their marketing plans…

What originally drove you to use social media tools?

Looked at ways to get customer feedback directly to our blackberry emails. Our PR firm helped us learned Facebook and Twitter.

What strategies have worked best for you? And how did you measure that success?

Best thing we do is directly as owners talk to our customers. No lower level marketing interns, so if we hear we screwed up or get good idea, no layers of bureaucracy to go through to make something happen

Do you have advice for other businesses that might be considering using social media tools? If do it, have to live it. I.e. I’m communicating all the time

Do you find that using social media has helped you reach a specific demographic or has the appeal been pretty general? Best thing which makes it work for us is the demographic of social media user is our core demographic.