I bought what?

Minnesota Senator Amy Klobuchar joined Senator Jay Rockefeller and four others in introducing the Restore Online Shoppers’ Confidence Act. Here’s a quick explanation taken from the Senate press release

Chairman Rockefeller’s bill will help put an end to the deceptive online sales tactics uncovered by the Commerce Committee’s landmark E-commerce investigation. The bill is sponsored by Senators Mark Pryor (D-Ark.), Bill Nelson (D-Fla.), Amy Klobuchar (D-Minn.), Claire McCaskill (D-Mo.) and George LeMieux (R-Fla.). Chairman Rockefeller’s bill will protect online shoppers by:

  • Prohibiting companies like Affinion, Vertrue, and Webloyalty from using misleading post-transaction advertisements by requiring them to clearly disclose the terms of the offers to consumers, and to obtain consumers’ billing information, including full credit or debit card numbers, directly from the consumers.
  • Prohibiting Internet retailers and other commercial websites (“initial merchants”) from transferring a consumer’s billing information, including credit and debit card numbers, to post-transaction third party sellers, like Affinion, Vertrue, and Webloyalty.
  • Requiring companies that use “negative options” on the Internet to meet certain minimum disclosure and enrollment requirements, so consumers will not end up paying recurring fees for goods and services they did not intend to purchase.

Clearly it’s a nice step forward and it would seem to following that greater confidence in online shopping would boost interest and adoption of online shopping.

On a not-super-related note but tangentially related to Senator Klobuchar and greater use of the web … Senator Klobuchar joined another group of colleagues authoring a bill (Veterans One Source Act of 2010, S. 3355) to develop a modern, one-stop, user-friendly Web site for veterans.

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