Here’s the scoop as reported by The Register in the c|net news blog:

“We’re trying to develop tools, software tools…that allow people to detect what’s happening with their broadband connections, so they can let (ISPs) know that they’re not happy with what they’re getting–that they think certain services are being tampered with,” Google Senior Policy Director Richard Whitt said Friday morning during a panel discussion at the Innovation ’08 conference in Santa Clara, Calif. “If the broadband providers aren’t going to tell you exactly what’s happening on their networks, we want to give users the power to find out for themselves.”

I think I’ve mentioned that I have a love/hate relationship with Google. (It’s also very one-sided.) I used to be a Google Answer librarian (love), but I also do some SEO work (sometimes hate).

I know their motto is “do no evil” and I think they do a lot of good but I have mixed views on how they spin their Net Neutrality stand.

Their tool will be great. Loads of people will be thankful for it. But I think they are pro Net Neutrality because right now as the most popular search engine – they are the info gatekeepers and with their ads they are profiting from their position in a way that the ISPs have not been able to benefit from increased traffic on the Internet.

This is fair enough and the ISPs just need to be more clever in creating new revenue streams (kinda like Google). But I just don’t like the spin that Google puts on it – they are becoming a Goliath so trying to fit into David’s shoes just isn’t working.