Governing posts an opinion piece from Michael Powell, president of NCTA-the Internet and Television Association, which represents America’s cable industry…

The real work takes place on the ground. Expanding broadband networks to the unserved, hardest-to-reach parts of the country is a daunting task fraught with logistical, financial and technical challenges. Across hundreds of broadband deployment projects nationwide, ISPs must tackle physical hardship, uncompromising terrain and weather, and countless other unexpected trials to bring this critical infrastructure to unconnected communities.

Take, for example, a recent build in the northern Minnesota community of Lakewood Township. Nestled on the shores of Lake Superior, harsh winter conditions with an average annual snowfall of 86 inches shut down construction for several weeks before the Mediacom Communications crews could push through the shale rock that defines this Northwoods terrain. But now more than 1,100 homes and businesses can enjoy the benefits of life-changing gigabit-speed Internet service.

Some recommendations…

On the federal level, policymakers should focus on removing regulatory barriers rather than erecting new ones. Adding more complexity and cost to a project that is already economically and physically challenging is a path to failure. Policymakers have an obligation to be good stewards of billions of taxpayer dollars and should avoid actions that would cause the experienced providers that are essential to success to sit out the program.

On the state level, policymakers should focus on making wise decisions with the influx of federal BEAD grants they will receive. They must ensure these funds are targeted for their intended use of connecting unserved areas. There will be ample temptation to stray from that focus and waste funds on unrelated objectives.

Partnerships with private broadband providers with a track record of experience, innovation and excellence have proven to be a potent recipe for states to maximize broadband funds and expand connectivity. Established private-sector ISPs understand the unique demands of rural deployments and have developed innovative engineering solutions to overcome any climate or geography.