After a tough two years, LTD Broadband is hoping to turn the page in 2023 and start a new chapter with a new name to match: GigiFi Internet.
LTD Broadband has been operating as a fiber and fixed wireless access (FWA) operator under its current name since its founding in 2011. But CEO Corey Hauer told Fierce the new moniker is designed to draw attention to “our focus [on] gigabit FTTH and gigabit FWA in small cities and rural areas.”
Sounds like the business cards are ready but the website isn’t…
It was not immediately clear when the name change will be formalized. Hauer already has new business cards emblazoned with the GigiFi branding, but a website for GigiFi Internet says only that it is “coming soon.” Wave7 Research’s Jeff Moore drew Fierce’s attention to the new branding on Hauer’s business card.
They will still have a presence in Minnesota…
“We strongly believe the market is demanding gig symmetrical service regardless of a customer being in ‘town’ or out in the country. GigiFi is going to deliver that in both urban and rural areas throughout our eight-state footprint,” Hauer said. Its territory includes Iowa, Minnesota, Missouri, Nebraska, North Dakota, South Dakota, Tennessee and Wisconsin.
Blandin on Broadband 