From the MN Rural Broadband Coalition…
We would like to inform you about the recent work that the MN Speed Test Initiative has been doing in partnership with AARP Minnesota. AARP is fighting for Minnesotans to have access to affordable and reliable high-speed internet in the communities where they live. For too many Americans, the high-speed internet they need in order to access opportunities and succeed in today’s economy is not available where they live—and this holds them back.
As you may already know, our speed testing results have risen dramatically during the month of October. This is a direct result of the roll out of AARP’s social media, email, and news media strategy this month.
AARP generously offered several media spots for the Coalition to promote the speed test. A radio and print piece was published by Public News Service on October 7. KMOJ community radio in Minneapolis recorded and aired an interview about the speed test on October 10 during their morning show. Finally, KARE 11-TV conducted a lengthy interview that aired on October 12 during the 4:00pm news. This interview generated so much traffic to our site that the Coalition’s website crashed for a few minutes after the segment aired. We generated over 3,000 speed tests taken in one day as a result.
In addition to news media outreach, AARP has also been promoting the speed test on their social media channels. They have written and posted a blog entry on their website. They have also sent out an email blast to every AARP member in Minnesota.
We encourage you to sign up for AARP MN’s upcoming “Building Great Places for People of All Ages” conference. One item they will be reviewing is progress from the Governor’s Council on an Age-Friendly Minnesota, which has made access to broadband a major recommendation. The conference is free and virtual and runs from November 17-18.
Again, we want to thank AARP MN and their team for their generous contribution of time and resources to the speed test initiative. Partnerships like this are exactly the kind that will make our work a success.