Community broadband advocates sometimes think that everyone shares their passion. As a result, they may find their plans stymied due to lack of visible community support and/or reluctance by local officials to financially support a broadband project. Join community broadband champions from across the state on Thursday, April 30 at 9 am CDT to learn about the strategic and timely use of communications strategies and tools from a communications specialist and from three community broadband leaders.
Alie McInerney of Blandin Foundation will illustrate how smart upfront thinking can prepare you to communicate most effectively throughout the broadband development process. A consistent, but dynamic, message is required, but putting your communications emphasis on the right audience at the right time is essential.
Alie will host a panel discussion with Briana Mumme of Redwood County, Brenda Nyberg of Carlton County and Katie Malchow of the Chisago Lakes Chamber of Commerce. All three are engaged in ongoing efforts to improve broadband in their area. They will discuss critical issues of audience, message and outreach tools, such as newspapers, social media and key informants. Our panelists will have done their homework to begin to create their messaging strategies using the available online worksheets that can be found below.
Click here for more information on the Blandin Broadband Webinar Series including registration for upcoming webinars links to archived webinars.