Home grown technology-spurred innovation: Live.Give.Save – the FitBit for finances

Our friends at Red Wing Ignite are celebrating a local win …

Last week four southern Minnesota entrepreneurs pitched their businesses to judges at the second annual Ignite Cup business competition. The winner, Susan Sorensen Langer, founder of Live.Give.Save., will go on to be an automatic semi-finalist at Minnesota Cup, the nation’s largest startup business competition. Live.Give.Save. is located in Red Wing and is a member of Red Wing Ignite.  The other businesses participating were Thaddeus Medical Systems, How to Babysit and Rad-Path.  The Ignite Cup is a way to encourage southern Minnesota entrepreneurs to take the next step. It is a collaboration of community builders, including Red Wing Ignite, Mayo Clinic Business Accelerator, Minnesota Department of Employment and Economic Development (DEED) and Southern Minnesota Initiative Foundation (SMIF).

Here’s a little bit more about Live.Give.Save …

Live.Give.Save. calls itself the “Fitbit” of personal finance. Its mobile-first technology enables people to spend wisely, save for a secure future and help others in need without changing behavior.  Live.Give.Save seeks to address the problem that 62 percent of Americans don’t have an emergency savings for a $1,000 hospital visit or $500 car repair and the 50 percent of Americans not saving for retirement.

And their take on how valuable it is to have infrastructure around to support good ideas …

“We appreciate the great partnerships which enable events at Red Wing Ignite to take place,” said Pam Bishop, Vice President of Economic Development. “Events like the Ignite Cup and Minnesota Cup greatly benefit our work of economic development; the energy and innovation our region’s entrepreneurs provide are crucial to regional vitality.  “Winning the Ignite Cup, earning a spot as a semi-finalist at the prized MN Cup, blew a big burst of wind in our sails,” said Langer, founder of Live.Give.Save. “The exposure alone is immense. Much like Shark Tank, just being a presenter (at MN Cup) offers tremendous opportunity to connect with much-needed resources. Being part of Red Wing Ignite in 2015 was the best business decision I made.”

Usually when I talk about infrastructure I mean broadband and Red Wing has plenty with the partnership with HBC. But this heads up from Red Wing Ignite is a reminder that ideas aren’t made from broadband alone, Ideas need support with marketing, training, tech support, financial acumen and sometimes just a little cheer leading!

This entry was posted in economic development, MN by Ann Treacy. Bookmark the permalink.

About Ann Treacy

I have a Master’s Degree in Library and Information Science. I have been interested or involved in providing access to information through the Internet since 1994, when I worked for Minnesota’s first Internet service provider. I am pleased to be a part of the Blandin on Broadband Team. I also work with MN Coalition on Government Information, Minnesota Rural Partners, and the American Society for Information Science and Technology.

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