Webinar “Broadband-Focused Economic Development Marketing”
RESCHEDULED: Wed April 20 at 11 am
To get the full benefits of new fiber network investments, communities must make targeted audiences aware that this new community and economic development asset is in place. All too often, here in Minnesota and elsewhere, the community efforts to market their fiber networks for business and resident attraction are weak, fragmented and short-term. Finding mention of robust broadband availability cannot be found on community websites. Targeted marketing to attract new firms ignores the competitive advantage that the fiber network provides for data-hungry businesses like manufacturing, data storage, engineering and marketing.
Please join us as we welcome Aaron Brossoit of Golden Shovel Agency as he provides background and strategies on how communities can build targeted marketing initiatives that place robust fiber networks as the centerpiece for community marketing. Aaron Brossoit has over 10 years experience in community development markets. Brossoit has developed cutting-edge interactive work for communities all across the country. Brossoit is a board member for the Mid-America Economic Development Council (MAEDC) and on the communications committee for the National Rural Economic Development Association (NREDA). Brossoit’s work has won local, state and national design awards.