Helping to make the case the Daily Yonder made earlier this week – broadband adoption (or take rate) is important, especially to commercial providers. CenturyLink recently posted an article in their Bright Ideas blog that helps you sell the idea of gig access to your CEO.

Here are some of their tips (abbreviated by me) …

Save money—With blazing-fast gigabit fiber you can entrust more of your critical business functions to cost-effective cloud solutions, such as Google Docs, Microsoft Office365, customer relationship management (CRM), and online payroll applications.

Make employees more productive—Explain to your CEO how the fact that more employees are connecting more devices to the network—their smartphones and tablets as well as laptops—is affecting network performance. One-gigabit fiber would eliminate that. Think about it: one-gigabit fiber is 1,000 megabits per second. That’s up to 100 times faster than what your business has now.

Slash phone bills down to a fraction of what they were—With one-gigabit fiber, you can (finally) say goodbye to your conventional landline and switch to Hosted Voice over Internet protocol (VoIP) phone service, which can both lower costs and provide richer call features.

Ensure the business can keep running in case of a disaster—Explain to your boss how one-gigabit fiber can ensure that your data is safe. After all, if you make copies of what’s on your computers using an online backup service, and store it remotely using a cloud-based solution, you’ll be in much better shape than if you simply had on-premise backup.

Collaborate more effectively—One-gigabit fiber means that employees can use Skype, Google Hangouts or other videoconferencing service without worrying that the call will drop or the picture freeze.