So many fun uses of broadband this weekend. Broadband – or at least Internet infrastructure is opening the door to innovation and promotion.This time it’s an online campaign to bring Jimmy Fallon to a wedding in Hayfield, Minnesota…

Two brothers, Tony and Tanner Kramer, from rural Hayfield, Minnesota are behind the social media campaign to get Jimmy Fallon to attend their brother Tyler’s wedding.  The determined duo are hoping to surprise Tyler and his fiancée, Krystine Svoboda, by having Jimmy Fallon help them slow jam — a Fallon trademark.  They intend to one-up Tyler, a Woodbury resident and Fallon fan who slow jammed his best man speech at Tony’s wedding in 2012. …

An Indiegogo Campaign has generated more than $4,000 in donations to support the quest. While the normal fees for Jimmy Fallon range over $300,000 – the Kramer brothers plan to solicit Jimmy with a gift to his charity if he does attend the wedding along with a chance for him to see the farm portrayed in YouTube video.

The viral video includes a funny audition of potential replacements for Jimmy Fallon that didn’t work out.  The brothers also portray their hometown Hayfield, Minnesota, in a comical way, as a must see vacation destination for Jimmy.  Their pitch video also challenges Fallon to a game of “butt darts,” appealing to The Tonight’s Shows’ competitive games often seen between Jimmy and guests. Butt Darts forces participants to clench quarters between their butt cheeks (with pants on) before the coin is shot into a cup on the ground.

That’s cool. But more importantly for plenty of readers – it’s a great example of what communities can be doing to attract youth to their area. Now maybe getting Jimmy Fallon isn’t the right goal for everyone but using the social media tools to spread promote your community is a smart way to reach youth. Every town should have a story to tell. It’s a matter of honing that story. Then follow the same recipe these guys are using. Find a way to get to your key audience through social and traditional media.