Always happy to see a Minnesota company using the Internet wisely – especially a rural Minnesota company; Arctic Cat is based in Thief River Falls. According to their press release…

Just months after the launch of Arctic Cat’s official eBay store, the renowned powersports brand is already seeing approximately 10% of its Shopatron powered U.S. sales coming from the new online sales channel implemented and fueled by the ship-from-store SaaS solution.

By tapping into 128 million active users worldwide on eBay Marketplaces and the millions of unique visitors to eBay Motors who are already searching the marketplace, Arctic Cat has supercharged its online sales this season by opening their eBay marketplace channel to U.S. customers.

Launched in September 2013, the official Arctic Cat eBay store allows its brand savvy consumers to shop on eBay, where they receive direct access to a range of official Arctic Cat gear and merchandise; the convenience, safety, and security of eBay; and the comfort of having local support from Arctic Cat’s trusted fulfillment partners.

Utilizing in-store inventory to amplify online sales is nothing new to Arctic Cat, who first launched its Parts, Garments, and Accessories online store with Shopatron in June 2011, an initiative that transformed the Arctic Cat marketing site into a full-fledged eCommerce site and added fulfillment capabilities like in-store pickup and ship-from-store.

By effectively leveraging the physical store inventories of its retail partners, the brand has not only expedited shipping, broadened delivery options and made purchasing authentic Arctic Cat products easy for consumers, but has rewarded its official dealers who profit from fulfilling online orders without making an investment in their own internet store.