Target to offer streaming video at an a la carte price

Want to build demand for broadband quickly and easily? Offer more and more options for online video. Target is the latest vendor to get into the game. According to Minneapolis St Paul Business Journal

Target Corp. is preparing to launch its Target Ticket video-streaming service to consumers, according to a report from TechCrunch.

Target Ticket will allow users to rent or purchase digital copies of movies and TV shows, then play them on a computer, smartphone, tablet or other device. The service will not require a subscription, instead charging on a per-title basis.

TechCrunch has more details on the service, including the pricing, but as far as timing only says “soon.”

Movies will cost around $3.99 or $4.99 to rent or $14.99 to buy, TechCrunch reports. TV episodes will cost about $2.99. Target REDcard holders will get the same 5 percent discount that they receive on merchandise at Target stores and Target.com.

It’s good news for Minnesota-headquartered Target. It’s good news for consumers. I think it will help make the Minnesota broadband goals (5-10 Mbps up and 10020 Mbps down) antiquated in no time. I can just envision my kids downloading movies on their laptops and sitcoms on their smartphones to watch as they wait.

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About Ann Treacy

Librarian who follows rural broadband in MN and good uses of new technology (blandinonbroadband.org), hosts a radio show on MN music (mostlyminnesota.com), supports people experiencing homelessness in Minnesota (elimstrongtowershelters.org) and helps with social justice issues through Women’s March MN.

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