In an attempt to get people outside “where only the birds tweet,” the town of Ely, Minn., has announced a ban on social media, going into effect on April 1, 2013.
“The only thing online here is a fish. And why would anyone need Pinterest?” Ross Petersen, Mayor of Ely, said in a statement. “We have a big bulletin board over at the grocery store for that sort of thing. Or the Twitter? We have at least 140 characters right here, living in Ely. And don’t even get me started on the kids listening to their Zunes.”
I love Ely – and I especially love them around April 1st!
I have a client who rents cabins and houseboat in Ely so I always keep an eye on what they are doing. I love their strategy to make a media splash every year for April Fool’s. It’s fantastic way to get attention for all of the local businesses – a perfect lead by example way to show other communities how to do it. By working together each business works to raise awareness of the area – so rather than competing with your neighbor for a smaller pool of visitors, the community works together to draw from a larger pool. So yes, Duluth and Brainerd – Ely is competing with you! Although really, it’s great publicity for the whole state. Maybe it’s better for me to say – watch our WI, ND, SD, IA – we’ve got a concerted media effort and it starts with Ely!
And while it’s probably a good idea to go on vacation and get offline for a bit – I must admit that I am typing this on my way home from New Orleans because the flip side of going offline for vacation is staying online to extend a vacation. We woke up in Memphis, visited Graceland and now I’ve got 12 hours to work on the road. The kids don’t even mind much as they are either asleep, watching a movie or picking out our next pit stop on TripAdvisor!