Posted by: Ann Treacy | March 12, 2013

Target Looking at Upgrading Online Buying Options

According to Minneapolis St Paul Business Journal

TechCrunch reports that Google is testing a service that would compete with Amazon Prime, tapping eight stores in the Bay area to see how the project works. Target is reportedly one of the merchants involved, though there’s no official word from either company.

I was surprised to read that Wired thought that interest would be low, sounded like a heck of a deal to me. Certainly any extra cost for same day delivery would be offset by impulse  purchases I would have made shopping in Target in person…

But it’s unclear how much demand for the service there might be. Wired reported last week that, according to a survey by The Boston Consulting Group, less than one-tenth of U.S. consumers saw same-day delivery as an important improvement to online retail. The biggest interest came from “affluent millennials” — ages 18 to 34 living in urban areas, who are basically this century’s Yuppies.


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