The West Central Tribune reports…

Meeker Cooperative Light & Power Association this week became Meeker Energy.

The annual meeting of the cooperative Wednesday marked the launch of the new identity after nearly nine decades of service to central Minnesota, according to the announcement from the co-op. The rebrand comes after more than 25 years with the same logo and name. …

The cooperative provides electricity, broadband and other services to its 8,000 members across six central Minnesota counties.

Meeker Energy members can expect to see updates roll out over the coming weeks, including new signage, fleet graphics and employee uniforms, according to the announcement. Other items bearing the prior name, such as envelopes and checks, will be used until depleted to minimize waste and cost.

“Whether we’re installing fiber in rural neighborhoods or responding to storm outages, our focus is the same: providing exceptional service and keeping our members connected,” said Johnson. “This new name helps us tell that story more clearly.”