Households participating in the Affordable Connectivity Program (ACP) are using more broadband in comparison with the broader population of homes, according to OpenVault Broadband Insights (OVBI).
The ACP was launched by the FCC in January. It provides eligible households monthly discounts of as much as $30 on broadband subscriptions. The discounts are as much as $75 on Tribal lands.
“Early indications suggest these participants have a healthy appetite for broadband, driving significantly higher usage patterns in comparison with the average subscriber,” according to the report. “With close to one-fourth (23.8%) of ACP participants qualifying as power users, the impact of an expanding ACP subscriber base has significant implications for broadband traffic, particularly in the last mile.”
The second quarter report from the firm traced heavy usage by ACP households during the second quarter of the year:
- ACP participants’ average usage of 654 GB per month was 33.3% higher than the average of 490.7 GB for all subscribers.
- ACP participants’ median usage of 499.3 GB per month was almost 60% higher than the median of 313.9 GB per month for all subscribers.
- ACP households were 36% more likely to be power users of 1 TB or more, and 52% more likely to be super power users of 2 TB or more.
The second quarter report also found that usage for subscribers on usage-based billing (UBB) is growing more quickly than usage for subscribers on flat rate billing (FRB) plans. During the second quarter, usage by UBB subscribers grew 20.6% year-over-year to 310.7 GB while usage by FRB subscribers grew 8.1% to 322 GB.
For so long survey came back saying there were two main reasons people didn’t get broadband at home – cost and not interested. These stats put those answers in perspective. It’s easy to say you don’t have an interest in something you can’t afford because it’s easier to not want for something you can’t afford and it can feel like a waste of time to look into something you can’t afford. But it seems folks are making up for lost time!