Blandin Broadband Leadership Roundtable: Polco’s civic engagement platform notes

Thanks to Matt Fulton of Polco (www.polco.us) (matful@polco.us) for an excellent presentation on the Polco community engagement platform.  The survey tool allows local units of governments and other entities to quickly and easily set up surveys to gather community input on any topic.  The basic Polco platform is free to use and Polco offers upgraded features for a fee.  It is easy to embed the surveys right on a web site or blog or newsletter.  Results can be seen by geography or demographics.  Survey respondents can be verified through a registration function which also enables the results by neighborhood features.

There was great interest and questions by roundtable participants.  There was a question around privacy and the verification process.  The verification process guarantees that people are not voting multiple times and provides geo-coding oof results.  People do not have to use the verification process, but some functionality is lost.  There were also questions about how community organizations could use the tool for organizing and informing citizens about issues like water quality and youth engagement.  There was also discussion about the need to write good survey questions – Polco has some online tools as well as examples to guide survey development.  There were also concerns about how representative poll results might be if there is an unrepresentative sample of survey respondents.  Organizers can check the demographic and geographic representation of the responses and actively market the survey to increase the responses to make it more representative of the community.  There are also ways to use Polco to do a random sample survey rather than an open poll on the community web site or Facebook page.  With so many public entities now using Zoom meetings and more limited opportunities for public input, online tools used correctly can play a signifiant role in filling the participation gap.

Next Tuesday morning at 9 am, June 16, we will take a look at some examples of the use of social media in community broadband organizing.  If your community is making effective use of online communications to spur your broadband projects, please send me some links so that I can look at them in advance.  Thanks for your help on this!

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