Average American Family Can Save $10,500 Per Year by Using Broadband for Comparison Shopping and Online-Only Deals

The Internet Innovation Alliance says a household can save $10,500 a year! 

The Internet Innovation Alliance (IIA) finds that the average American household can save $10,539.09 per year on household spending through use of high-speed internet services, according to the organization’s latest Cost Campaign analysis. Before factoring in the average annual cost of a mobile data plan and a home broadband connection ($1,575), the yearly savings add up to $12,114.09. The financial analysis, “10 Ways Being Online Saves You Money,” was authored by Nicholas J. Delgado, certified financial planner and principal of Chicago-based investment bank Dignitas, in partnership with IIA

These numbers are always fun to have. I must admit when I looked at community ROI of public investment in broadband, I went with numbers that were much more conservative; we looked at an annual economic benefit of $1850 per household with broadband – because these numbers seem a little urban-focused.

I know the text won’t transfer well so I’ll post the picture (and table below) so you can get the content in the best way for you…

Top 10: Potential Internet-Enabled Savings on an Annual Basis

Category Average Spent (Annually)* Average Saved Due to Broadband (Annually) % Savings
Entertainment $3,203.00 $1,692.79 52.85%
Healthcare $4,928.00 $1,600.00 32.47%
Housing $16,062.00 $3,413.18 21.25%
Food $4,363.00 $684.55 15.69%
Apparel $1,833.00 $921.45 50.27%
Automotive $35,889*** $3,383***** 9.43%
Newspapers $288.34** $167.33 58.03%
Gasoline $1,968.00 $157.64 8.01%
Non-Prescription Drugs $338.00**** $53.00 15.68%
Bill Pay $41.16** $41.16 100.00%
This entry was posted in economic development, Research by Ann Treacy. Bookmark the permalink.

About Ann Treacy

Librarian who follows rural broadband in MN and good uses of new technology (blandinonbroadband.org), hosts a radio show on MN music (mostlyminnesota.com), supports people experiencing homelessness in Minnesota (elimstrongtowershelters.org) and helps with social justice issues through Women’s March MN.

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