Pew Internet & American Life just released a Mobile Heath 2010 Report. They found that 85 percent of American adults use a cell phone. Of those users, 17 percent have used their phone to look up health info; 9 percent have health care apps on their phones.
Here’s a fast fact I found surprising…
African American cell phone owners are more likely than other groups to use such apps: 15% do so, compared with 7% of white and 11% of Latino cell phone users.
Latino cell phone users are significantly more likely than other groups to use their cell phone to look for health information: 25% do so, compared with 15% of non-Hispanic whites, for example.
Not surprising, but another fast fact…
Urban cell phone owners are more likely than those who live in suburban or rural areas to have a mobile health app on their phone.
Pew also found that folks who had mobile access to the Internet were more likely to look up info and more likely to engage online with activities such as posting comments of reviews.
Those of us who attended the Blandin conference last week heard about at least one health care app from Robert Stephens (Geek Squad Founder). He talked about how we used his iPhone, GSP and a handful of apps to lose 40 pounds. He also talked about how handhelds and iPads are going to change the online landscape and how to interact online – Pew’s report seems back up his prediction.