I was struck by comments to a recent Star Tribune article about getting broadband to rural areas. Many of those commenting couldn’t see why access to broadband in a rural area would matter to them – or probably more to the point why they should invest in broadband to rural areas – especially why their tax dollars should be used.

The 10th Nebraska Agriculture Technologies Association Conference held at the end of January seemed to offer some answers. I’ll start with my favorite:

“Can you imagine not meeting the needs of the biggest industry in the state?” Sandra Scofield said of agriculture in Nebraska. “You need to tell urban people why what you do is important to them.”

I know Minnesota isn’t Nebraska (I haven’t been gone that long) but the example and points pulled from the conference in a recent article in the Minnesota Farm Guide are great. Many of us have heard them before – or live them – but if you have a doubting friend you can send them this article. And the presenters offered some good advice that specifically refers to the power of the Nebraska Agriculture Technologies Association – but I think we can read in another association or collaboration.

“It’s going to take a huge amount of money to get where we want to go,” Scofield said. “We belong to an organization. If you’re a member, you need to be talking and telling your story. Not as an individual but as a group. Say it again and again and again. You can’t assume someone else is telling your story.”

Shoemaker added, “One voice is noise but many voices can be heard. If you’re wanting broadband, it’s worth it to go to your telephone company. They’ll carry the message because you are their customers. It’s about money for them and service to you guys. It helps to have an association to work in those roles.”