Next TV reports on TiVo research…
Americans are paying almost as much for connected living room services as they are for electricity, natural gas and water, according to TiVo’s Q4 Video Trends Report.
TiVo’s latest survey said that U.S. consumers who still take traditional bundled video are spending, on average, $124.40 a month for pay TV and broadband, up 11% in the six months from when TiVo conducted its Q2 report last year. Add to that a bill Netflix and other subscription streaming services, and pay TV consumers are forking out an average of $203.60 a month for internet and video entertainment.
It sounds like Netflix and others are as much a part of the cost as broadband. But still interesting to compare. I have to say for my own household, those paid programming services kept us sane and not fighting during the depth of the pandemic. The question is will we keep them all now that we can go to live events again.