New research from Parks Associates reports more than 12 million US households have cancelled their home broadband service and use only mobile broadband for their internet needs. Adoption and Perception of Broadband finds there are more than 15 million households in the US that have only a mobile broadband service, which includes more than three million households that have never had a home internet subscription.
“High cost is the most prominent issue driving households to cut the cord and go mobile only, although service-related issues, from slow speeds to poor customer experience, also contribute,” said Kristen Hanich, Senior Analyst, Parks Associates. “Service providers can deploy a number of strategies, including increasing speed and delivering a device that improves Wi-Fi coverage, in order to protect their customer base.”
The report was released Q1 2021, which means they are looking at Survey results during the pandemic. It is shocking to me that so many people would cancel home service at a time when so much of life (school, work, healthcare, entertainment) has moved online.