Telecompetitor recently ran an article on home broadband access and wireless…
Although the majority of households still access the Internet via fixed connections (cable, telco, fiber, etc.), nearly 4 in 10 said they usually use mobile for home Internet access, according to new research from ReportLinker.
ReportLinker points to Census Bureau data as further evidence of broadband cord cutting. According to the Dept. of Commerce agency’s report, the number of U.S. households that rely solely on mobile devices and wireless network connectivity for Internet access doubled to 20 percent between 2013 and 2015.
The shift is particularly strong among young adults. Thirty-nine percent of Americans ReportLinker surveyed said they “usually use” mobile devices to connect to the Internet at home. That rose to 55 percent among Millennials and 60 percent of respondents aged 18-24. But an important and interesting observation regarding these findings – how many of those millennials are actually connected via a home fixed broadband connection using Wi-Fi on that mobile device, and don’t even make or understand the distinction?
Their last line gets to an essential point. The world of “wireless” is confusing. When we talk about wireless are we talking about cellular, fixed wireless, wifi. If you asked my kids how they connected to the internet they would say wireless – despite the fact that at home and at school they are actually on wifi that connects to a wireline connection. It’s all the same to them – unless or until a password gets changed. Maybe they’ll know the difference when they are paying the bill – and going on a limb here I think most millennials and a good chunk of 18-24 year-olds are still not paying the bill.
BUT I think that gets at a larger view – it’s not an either/or solution. Most folks want the speed, reliability and limitless use of a wired solution. Most folks want the mobility of a wired (cellular) connection. The following are reasons that customers went one choice over another – most of the reasons come down to bad experience with the choice they didn’t make…
Those who rely on mobile broadband offered various reasons why they don’t have a home broadband connection:
- 27 percent said they could do everything they want with a smartphone
- 15 percent said it’s cheaper to have just one connection
- 15 percent said wireless network access is faster than a home broadband connection
- 8 percent said home broadband connections aren’t reliable
On the flip side:
22 percent said they use fixed broadband at home because it came as part of a package deal
21 percent said cable broadband is much faster
17 percent said their home broadband data limit is much higher than their mobile data plan limit
5 percent said that not everyone in their household has a good mobile data plan