Broadband traffic to double annually on mobile networks

Thanks to Ann Higgins for the heads up on the expected future of mobile broadband. According to TeleCompetitor

Internet-generated broadband traffic will increase approximately 50% year-over-year on fixed networks and double on mobile networks, driven in large part by “power users” that are using a disproportionate amount of bandwidth, according to new research from International Data Corporation (IDC).

The report itself is $7500; so I won’t be using many direct quotes. But again TeleCompetitor highlights from the report…

    • HD video content will drive a new level of bandwidth demand, with more than 50% of video and audio streaming destined for a connected TV, an iPad or another mobile device or tablet
    • In North America, downstream traffic typically exceeds upstream traffic by a factor of 10 or more
    • Web browsing represents a declining share of traffic across the globe, especially in Europe and in the Asia-Pacific region. Accordingly IDC advises service providers to deliver more bandwidth in order to spur usage of new services and drive new subscriptions and revenue.

On a potentially related note, I just happened to notice that  a recent Pew Internet & American Life indicates that 23 percent of teens (ages 12-17) have a smartphone. Having just been on a road trip and sharing a wireless network with two members of that demographic (who don’t have smartphones but do have laptops), I think that the IDC estimates are probably conservative because teens are power users. It doesn’t occur to them not to download a video (even full length feature film) and they have time to download and watch them. And uploading video is just as easy.

This entry was posted in Research, Wireless by Ann Treacy. Bookmark the permalink.

About Ann Treacy

I have a Master’s Degree in Library and Information Science. I have been interested or involved in providing access to information through the Internet since 1994, when I worked for Minnesota’s first Internet service provider. I am pleased to be a part of the Blandin on Broadband Team. I also work with MN Coalition on Government Information, Minnesota Rural Partners, and the American Society for Information Science and Technology.

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