A study conducted on behalf of Amdocs finds that consumers value reliability, affordability, and uninterrupted access — and suggests that providers may benefit by offering all three via mixed-technology networks. …
Cable has the highest level of internet access (39%). It is followed by fiber (31%) and FWA (9%). The study found that 3% of consumers do not have a dedicated internet connection at home.
Fully 60% of respondents say their home internet is very reliable, but at the same time cite cost as the biggest issue. Commentary in the press release says that this illustrates the need to balance performance with affordability.
Overall, the priorities are closely divided. An equal percent (38%) of consumers prioritize speed and reliability when choosing a provider. The study commentary suggests that CSPs can put together offerings in their networks that eliminate trade-offs.
FWA and satellite broadband are the new kids on the block. Amdocs says that FWA is emerging as a strong competitor but that more than half of consumers — 47% — have never heard of it.
The broadband satellite sector is even newer. The survey found that 67% of consumers would consider switching if it provides a comparable experience. Concerns about cost, reliability, and speed persist. The study found that 37% of consumers are unfamiliar with satellite Internet. This, Amdocs Research says, points to an education gap about the technology.