Students and businesses interested in taking part in the SciTechsperience internship program can now complete online applications at MHTA.org. SciTechsperience is Minnesota’s paid internship opportunity for students studying in STEM fields. It is a new MHTA program made possible by funding through the Minnesota Science & Technology Authority.

SciTechsperience is a key economic development initiative aimed at expanding Minnesota’s talented STEM workforce by providing hands-on experience for talented college students. The idea is to keep those students living and working in Minnesota once they graduate in order to strengthen and advance the state’s knowledge-based economy.

Qualified businesses can receive a dollar for dollar match up to 50% of an intern’s wages for a maximum of $2,500. There are other eligibility requirements students and businesses should check out before they apply to take part in the program. You can read them and complete the applications at MHTA’s SciTechsperience program page.

Good luck!

It is essential that businesses and communities have an effective presence on the Internet. Yet over half the businesses in Minnesota cannot be found on the Internet. This means potential customers cannot find them.

The University of Minnesota Extension is changing this through the Minnesota Intelligent Rural Communities program. We offer a pair of free workshops to any business or community group outside the Twin Cities metro willing to host them. These workshops have been offered nearly 200 times throughout the state and are well received.

To arrange these workshops or for questions, please contact: Hans Muessig, Program Director, hmuessig@umn.edu or 763-360-0993. For more information please go to the Extension MIRC website www.extension.umn.edu/community/mirc.

In an interview with USA Today, General Mills Chief Marketing Officer Mark Addicks points out that the cereal box is one of most read items today. On the average three people per household read the box up to twelve times. Now they can be providing more content – to those folks who have smartphones. They are also looking at apps.

Apparently we can expect to start seeing these tech treats later this year. Addicks didn’t want to get in too much details, in case competitors might be reading, but he did offer this…

“You point to a logo and things start to appear,” he says. “Maybe some functional content will pop up on a cake-mix box, or you might see entertainment and games coming from a cereal box. What I’m hoping for is pure entertainment.”

It’s fun but I think it also speaks to the growing ubiquity of smartphones. Brands generally do not shoot for attracting the bleeding edge of customers – they want the critical mass.

We were talking (emailing) a little but about how those articles were connected. I think both speak to a great schism in economic development strategies.

Information Channels as Economic Development Tools

The first article talks about the shift from an economy based on dollar value vs an economy based on knowledge. Specifically the article looks at Twitter. It’s difficult to monetize the value of Twitter and Tweets – because the value isn’t in the technology; the article claims that the value is in the database of information that’s being collected.

Tweets are unique bits of information in that their lifespan is brief. So even the value of the information is sort of misstating the value. (Although I’m sure there is value to be gleaned from looking back at Twitter trends.) The real value lies in that stream of information – and immediate access to users. The value will be reaped by those who listen, act or react to the information.

So we’re seeing a change in the value chain. Value shifts from that which we can monetize today, to information – and I’d claim to information channels. Folks who have access to technology and broadband have access to those channels. Others do not and will therefore be at a disadvantage – regardless of what else they do. (You can get the information – but that’s yesterday’s coin of the realm – today you need to have access to the source.)

A great underpinning in this shift is that money loses its value once it’s spent. If I have a dollar, I can keep it or give it to you. We can’t both have it. With information, we can both have it. And I think folks who learn to retain the value while sharing have the greatest opportunity to succeed in today’s economy.

The Recipe for Success Has Changed

The second article dispels the myth of the “rural brain drain” by telling two stories. First the story of the smart rural people who never left. Second by telling the story of the people who left for the promise of something bigger beyond, who are not finding that the rules have changed. Young people are leaving school and there are not enough jobs to fill. Families are finding that the security and homes they built are slipping away with economic uncertainty. These people are looking for new opportunities for success and rural areas are part of the equation. (I would defer to Ben Winchester’s research on the “Brain Gain” to back up this point.)

The author of this article makes the point that rural communities saw the economic uncertainty before other areas – and one positive reaction has been the birth of the New Farmers – fueled by, “first, an increasing consumer preference for locally grown and organic food and second, the economic downturn and increased unemployment.”

While this article doesn’t mention technology, I read with technology-colored glasses, and I remember speaking with a “New Farmer” about her use of broadband. It was an essential utility for her. There were many things she was able to give up to start her new rural life, but broadband was not one of them.

Also I think that success in rural and urban areas requires a connection between the two worlds. There is a report from Minnesota Rural Partners that quantifies the economic connection between rural and urban Minnesota – but even more directly I think that broadband removes the barrier of geographic distance that in the past has also kept an economic distance between rural and urban. I think rural communities felt this first and not in a positive way. Consider local bookshops closing once Amazon emerged. But I think that local entrepreneurs are realizing that broadband goes both ways. Or at least those who have access to broadband are able to realize that it’s a two-way street, which brings us back to the original article. Broadband opens a new channel for commerce – but it also opens the door to accessing the information channels.

Using the arena’s Wi-Fi, the Minnesota Wild App enhances the fan experience during games at Xcel Energy Center with a number of unique features, including:

Food Ordering: Hungry fans can use this interactive feature to locate vendors throughout the Xcel Energy Center and even place food orders from their seats and be notified by text when their order is ready to be picked up. Xcel Energy Center is the first venue in the Twin Cities market to use this technology.

Live In-Stadium Instant Replays: Minnesota Wild fans attending a game at the Xcel Energy Center can access instant replays not shown on TV or the center-hung scoreboard.

Fan Zone: This feature provides integrated social networking that lets users inside the arena join groups, post updates and more.

Arena Guide: This venue map helps fans find what amenities are near their seats.

Additional features that are available to fans inside or outside the arena include:
Team Information and News: Sports fans at home and at the Xcel Energy Center can stay on top of their team with a player roster, stats and news right at their fingertips.

Access to Social Networking Sites: Easy access to the Minnesota Wild on Twitter, Facebook and Foursquare.

Events Calendar: Fans inside and outside the arena have access to a calendar of sponsored events at the arena.
MyWildNet: Games, arena information, replays and more can be accessed via the app.

“The Minnesota Wild App allows Wild fans to follow their team at an unprecedented level,” said Jim Ibister, Vice President, Facility Administration/General Manager, Saint Paul RiverCentre. “Whether at Xcel Energy Center or at home, fans can stay connected with latest Wild news and statistics at the touch of a fingertip.”

The Minnesota Wild App is available for free from the App Store on iPhone or at www.itunes.com/appstore.

I won’t pretend like the replays would be a big hit with me – but anything that shortens the food line, has to be good!

Travis Fjeld’s new outlet store in Winnebago combines traditional second-hand and warehouse liquidation offerings with an array of Internet-based services for customers.

“Without the Internet access, we couldn’t do this in a small town,” said Fjeld of the community of 1,300.

He opened The Outlet Store on Main Street a few weeks ago. He sells other people’s items on consignment as well as warehouse liquidation inventory he purchases through online auctions.

I think it’s a nice example of economic development application of broadband – both for this individual business but for the community served by this business as well.

On January 18th, 2012 the internet is going on strike to stop the web censorship bills in Congress! Now is our moment— we need you to do everything you can, whether you have a website or not.

Here’s a partial list of folks planning to participate (from the SOPA Strike List):

• Google
• WordPress
• Wikipedia
• Internet Archive
• Center for Technology and Democracy
• reddit
• Electronic Frontier Foundation

A couple of weeks ago I wrote a primer on SOPA. The update since I wrote that is that SOPA has been put on ice until outstanding concerns have been addressed. MSNBC reports..

A House subcommittee was slated to prepare the Stop Online Piracy Act, or SOPA, for a vote later this month; the Senate had planned a vote on the companion bill, PIPA (The Protect IP Act,) even sooner. Now, it appears both votes will be delayed.

A little more detail indicates that the issue for SOPA may be in the technical details (again from MSNBC)…

Meanwhile, several signs point to SOPA legislation hitting some serious speedbumps. On Saturday, a statement issued by White House cyberczar Howard Schmidt, and other administration technology officials, threw cold water on SOPA’s anti-piracy efforts.

“Our analysis of the DNS filtering provisions in some proposed legislation suggests that they pose a real risk to cybersecurity and yet leave contraband goods and services accessible online,” says the response, referring to SOPA’s proposal to allow law enforcement officials to blacklist Web sites — cut them off from U.S. users — that allegedly encourage piracy. The response, posted at WhiteHouse.gov on Saturday, does not take a position on SOPA, but it cautioned lawmakers that the administration will oppose anti-piracy efforts that might increase censorship.

The White House has also responded to public comments on SOPA…

Right now, Congress is debating a few pieces of legislation concerning the very real issue of online piracy, including the Stop Online Piracy Act (SOPA), the PROTECT IP Act and the Online Protection and Digital Enforcement Act (OPEN). We want to take this opportunity to tell you what the Administration will support—and what we will not support. Any effective legislation should reflect a wide range of stakeholders, including everyone from content creators to the engineers that build and maintain the infrastructure of the Internet.
…
Any effort to combat online piracy must guard against the risk of online censorship of lawful activity and must not inhibit innovation by our dynamic businesses large and small.
…
We must avoid creating new cybersecurity risks or disrupting the underlying architecture of the Internet.
…
So, rather than just look at how legislation can be stopped, ask yourself: Where do we go from here? Don’t limit your opinion to what’s the wrong thing to do, ask yourself what’s right. Already, many of members of Congress are asking for public input around the issue. We are paying close attention to those opportunities, as well as to public input to the Administration. The organizer of this petition and a random sample of the signers will be invited to a conference call to discuss this issue further with Administration officials and soon after that, we will host an online event to get more input and answer your questions. Details on that will follow in the coming days.

(For an interesting take on whether or how piracy does hurt America’s economy, check out Tim O’Reilly’s article.)

As mentioned in the primer, it’s an interesting issue because the folks who get the news out generally have some skin in the game so it’s difficult to get a read on the topic that isn’t impassioned. It will be very interesting to see how traditional media cover the blackout tomorrow. It will also be interesting to see what an impact it has on those of us who are online all day, every day.

Finally – if I were a group such as the Minnesota Broadband Task Force, I might look at the blackout as a sneak peek as what might happen if sites were every shut down outside of their own volition. Can we carry on business effectively and efficiently without our regular online tools? (Not just in terms of SOPA and piracy, but a glimpse as the importance of security and redundancy!)

Lily was the Black Bear that gave birth in Ely, Minnesota last year. This year her sister is stepping in…

Three-year-old Jewel is the younger sister of Lily, who gave birth in January 2010 to Hope. The birth and early days were followed by millions of viewers over the Internet. A hunter killed Hope last year and biologists say it was a blow to their research.

This is the third year the institute and the North American Bear Center are broadcasting from dens in northeastern Minnesota.

I think it has been a huge opportunity for the Wildlife Research Institute to raise both awareness and funds. They are apparently expecting her to give birth any day now. I checked it out and it is kind of amazing how much they are learning through the webcams.

A $200,000 grant will boost Hiawatha Broadband Communications and give Minnesota State College-Southeast Technical a new curriculum niche.

The Minnesota Department for Employment and Economic Development recently awarded the grant under its Minnesota Jobs Skills Partnership. Southeast Technical will train 140 HBC workers, DEED said, starting with 35 people to maintain licensure as power limited technicians. Riverland Community College will assist with the licensing classes.

It’s nice to see that broadband deployment is creating new jobs. It would be nice to see Minnesota train folks for the region – and it would be nice to see those folks keep busy deploying broadband across all corners of the state.

The report actually indicates that people use the following:

• Internet: 51% of those who get information about local entertainment businesses rely most on some kind of online source for that material.
• Newspaper: 31% of them say they rely on newspaper material either in printed form or the website of their local newspaper for information about restaurants, bars, and clubs
• Word of mouth: 23% of them say they rely on other people most of all for news and information about for information about restaurants, bars, and clubs
• Local TV: 8% of them say they rely on TV for news about for information about restaurants, bars, and clubs – either broadcasts or the stations’ websites

For other businesses, 47 percent report using the Internet to get more info.

Kind of fun to read the full report – but important I think for restaurant and shop owners to recognize that half of their potential customers are going online to get info. And if Google is right that 60 percent of small businesses don’t have a web site – that means a lot of lost opportunity.