“We’ve diversified our commerce using sites like eBay and Etsy,” says arts advocate Lynn Kasma, a recent MIRC participant from New York Mills, Minn.

In Akeley, Minn., 79 percent of local businesses have taken advantage of the program; in Sebeka, Minn., 57 percent. More than 1,500 individuals have participated in the grant-supported workshops, benefiting the vitality of rural Minnesota.

As part of a larger, ongoing research project, this paper discusses the digital presence of rural businesses in 23 communities. We define digital presence as any locally controlled webpages, social media, or GooglePlace pages devoted to an entity, i.e., a private business, nonprofit, or government office, within a community. Overall, the digital presence of 85 townships and cities were assessed.

Here are the results:

Across the 23 communities, an average of 42.6 percent of businesses had a website. On average, 9.9 percent of businesses in each community used social media. More businesses showed activity on their GooglePlace pages. No major difference was found between the control and intervention communities for website and social media use.

The research seemed to pinpoint a few reasons that communities seemed to have more businesses online that their cohort communities

• MIRC communities saw slightly higher use of GooglePlace pages. UMN MIRC business training sessions focus on GooglePlace.
• Businesses in growing communities have a higher proportion of websites, are more likely to use social media for business, and have a higher proportion of GooglePlaces with owner verification and content.

The report adds that since the study was inclusive, not random, in nature that it doesn’t necessarily reflect all of rural Minnesota – but it does include 23% of rural businesses. So I suspect the rest of the state would follow suit. Check out the actual report if you want to see the list of specific communities and how they fared.

One fun follow up – the researchers used business listing from InfoUSA (a tried a true market research tool) to get lists of businesses. While the raw data from the report if not available to the general public, they have shared it with the individual communities so that efforts can be made to approach businesses to encourage them to learn more about effectively using the Internet to market themselves. As Hans wrote to me, “the important thing is that this is information that can help communities make “informed, intentional, positive choices about their future.”

Winona has a unique problem that the $100,000 local grant is also addressing: the city needs to attract more workers to fill the jobs it has. Grant money is being used to create free wireless portals around the city that are comparable to similar offerings in urban centers.

With two universities, a technical college, and a history of entrepreneurial efforts, this scenic river town is long on innovation. The number of global companies that trace their roots to the city of 27,000 is notable by any standard, with many still headquartered there today. Global giants like Fastenal, Hal Leonard, Peerless Chain, Watkins, RTP and others.

Higher education, health care, arts and culture have risen to meet the needs of Winona‘s innovative business community, and now widely available broadband technology adds a crucial piece of the progressive puzzle. With slow population growth, the city needs more workers so local companies can continue to flourish.

Technology, business, and medical jobs are available, in a place modern job-seekers might not think to look. A place that’s historic, contemporary, innovative, culture-rich, and a welcome alternative to the big-city grind. And now, well connected to the rest of the world.

Notes: for more on modern-day Winona, go to www.cityofwinona-mn.com. Grant money was also used in Winona to provide computer training to 60 Hmong refugees, and home computers to 40 Hmong refugee families, in partnership with PCs for People.

Here’s a quick look at their trip from the Bemidji Pioneer…

To help with this problem, the United Way of Bemidji Area partnered with PCs for People, a nonprofit organization that collects and refurbishes used computers for seniors and low income individuals. …

PCs for People computer technicians Scott Lumbar and Christian Rugel have been working on the computers since Wednesday night and are scheduled to work until their deadline, preparing the 88 computers. Hill’s Plumbing and Heating donated the work space for the two to work.

Rugel said that each computer is a unique project, which causes some computers to take longer than others….

The computers will be done by Saturday, when people who have qualified to receive a computer will come in, receive brief instructions on the computer and be on their way.

This week, the St Cloud Times paints a different picture of Internet in the schools. The Internet/broadband now permeates every aspect of education – from teaching to education administration. Now it’s the classroom, school and student without access that have become the exception – and not in such an exceptional way…

Broadband is being used in Minnesota schools for student testing, reports to the state, portals for parents to track their child’s work, and for students to take online classes, according to a December report from the Governor’s Task Force on Broadband. Professional development for teachers is another area where broadband access can reduce costs.

“I think people don’t always realize … how essential Internet access is to the business of doing education. It’s no longer nice to have,” said Mary Mehsikomer, technology integration development and outreach facilitator for TIES, which is an education technology collaborative.

“It’s just as important as having electricity and water. It’s really become a core component of the whole business of delivering instruction and also managing school districts.”

The good news is that as the article points out – most schools and the majority of students have access. The bad news is that they often don’t have sufficient access. There are programs that are out there supporting connectivity, especially for schools. The FCC’s E-Rate program subsidies offset about $20 million to $25 million in Minnesota every year, about half of what it costs schools. On a more local level, Foley Schools recently received funding (via Blandin Foundation’s MIRC program) to install more wireless units in the school for school and community use.

And the Internet isn’t just for K12…

“Internet access has gotten so vitally important for college students,” said Vi Bergquist, chief information officer of St. Cloud Technical and Community College. “It’s almost a must.”

“Some people wouldn’t be able to get an education if we didn’t offer online classes,” she said.

At the college, registration is done only online and some classes are offered online, she said.

The college accommodates students who don’t have access at home with open computer labs, which is good but I think insufficient for many students. The article mentions a college student who was trying to take an online class using only her mobile phone. (That’s some dedication to the effort!)

So while progress is being made on the school front, progress is still lagging for home access in some areas and with some demographics…

“Some (parents) don’t realize what the kids can’t do,” he [Marc Johnson, director of ECMECC] added. “They don’t know they have access that just isn’t robust enough.”

As a community we should be asking what our kids can’t do due to limited technology – and is the cost of that lost opportunity greater than the cost of providing ubiquitous opportunity. (Both in terms of broadband connections and computers – as a parent of three students I can attest that the cost of the equipment can easily trump cost of connectivity.) There are lower-cost options available from Comcast and CenturyLink ($9.95/month and reduced rate computers for qualifying families) but that only helps in Comcast/CenturyLink coverage areas.

We’ll be hearing from Beth Quist, Executive Director of the Working Family Resource Center. She will tell us about Working Family Resource Center, an organization dedicated to strengthening individuals, families and communities by providing resources to support individuals as they manage the often competing demands of work and family.

Here are the details:

Time: May 22, 2012 from 12pm to 1pm
Location: Online
Join: https://blandinfoundation.ilinc.com/join/rbvfcfs Primary Dial-In: 1-866-910-4857 Passcode: 361345

As Cisco reports…

Dr Michael Johnson believes that one should “never waste a good crisis.” In recent years the provost of Itasca Community College (ICC) has faced more than his share: beginning in 2005, declining enrolments in northeastern Minnesota dealt a serious blow to institutions of higher learning, as well as local elementary and secondary schools. As a result, colleges and schools funded by the state based on student population found their budgets stretched beyond the breaking point.

But Johnson and his colleagues in administration have turned obstacles into triumph: as part of the Itasca Area Schools Collaborative (IASC), the college now works in close partnership with a consortium of seven rural Minnesota K-12 school districts to share resources and provide the highest quality education possible for their students. Supported by a robust networking infrastructure, standardized systems and innovative technology tools, IASC members are ensuring that geography and distance no longer limit academic opportunity.

Blandin is pleased to have played a supporting role in the transformation. We invested $50,000 in MIRC funds through the Lightspeed grant program and $750,000 in regular grant funding to build two “immersive telepresence classrooms” in the IASC districts and related training.  (Subsequent funding includes $1.76 million in federal dollars, $1.76 investment from vendor partners and district investments of approximately $1.5 million.)

While Cisco gets into some of the details of how it happened, Minnesota Public Radio details the fruits of IASC’s labor…

Teachers are using telepresence classrooms for Spanish and Ojibwe, but next year, the district will offer 17 courses in them, ranging from literature and writing, to business, mass marketing and calculus.

School officials say the uses go beyond academic courses. The technology also will allow students to talk to people anywhere in the world, and take virtual field trips to places like NASA and the Smithsonian Museums.

[School Superintendent Matt] Grose said modern distance learning technology levels the playing field for school districts that are remote and sparsely populated. It allows them to hire specialized teachers and share the costs.

“Our kids in Deer River are going to have opportunities to take higher level courses that we can’t offer here, or at least that we don’t have the enrollment to justify a teacher for,” he said. “All of the sudden you can justify running that course and you have kids that are getting access to things that are rigorous and relevant. And we think that’s important.”

It appears that only a very small handful of K-12 schools and college campuses in Minnesota are using the newest generation of interactive technology.

We are pleased to see hard work and investment reap such benefits. We wanted to share an added perspective from IASC Technology Services Director Lora Mathison…

“This golden thread of connectivity allows classroom students to take trigonometry, dislocated workers to be retooled, agencies to offer state-of-the-art trainings for staff and business meetings to be scheduled without drive time.  The expansion to the community is only in infant stages… the expanded opportunities  for students, families, staff, community, businesses, medical institutions, non-profits and others will only be limited by creativity.  The future promises to bring new ways to utilize the telepresence classrooms that have not even been thought of yet.”

“As exciting and successful as this project has been for IASC and the region, it is just a glimpse of what may follow.  Fundamental changes in public education are on the horizon and innovative technology solutions such as telepresence will be able to offer transitional support.”

And while we’re celebrating Grand Rapids Area’s efforts around education, I’d be remiss if I didn’t mention today’s Minneapolis Star Tribune on the Strive Partnership…

Known as the Strive Partnership, the program follows this strategy: Identify specific goals, come up with a common way to measure those goals, and do so by using a rigorous set of data that can be shared with everyone. Each community sets its own priorities for improving education for students “from cradle to career.”

The Deer River School District is using the approach for an effort called Itasca Area Student Success Initiative.

PCs for People chose Austin as one of 10 greater-Minnesota communities to get 75 to 100 free computers since February 2012. But that isn’t the beginning. PCs for People has donated more than 14,000 computers since it started in 1998. With the help of local businesses such as Hormel, the Mayo Clinic and local electric co-op, PCs for People was able to convert used or damaged computers into, practical, usable gifts for those who need them.

“This is a win-win for businesses need to manage their end-of-lifecycle digital assets in a cost-effective way, and for the community,” said Casey Sorenson, executive director of PCs for People.”

Todd County FIBERBAND 40 people in attendance Nate Burkett, county coordinator goal of meeting -
Inform, gather information from users, find partners, not make decisions

Timeline on project:

• April 2011 – County board approves resolution seeking broadband
• May 2011 – Countywide meeting
• August Blandin grant
• January 2012 – feasibility study completed and presented to county board.
• March 2012 – interest survey through tax statements – 400 responses.
• April – meeting with Arvig to discuss partnership possibilities

What’s next?
Community decision making.

Mark Birkholz – ACS

No current business model works for FTTP now PP partnership might work – evaluate… Breakeven – 25, 36 to 43 years Be ready if BB stimulus funds become available.
Be positioned for USF changes – proposed changes will not help project.
Fiber is the end all – be all for broadband deployment.

John Schultz U-reka Broadband Ventures

Cites the county for moving relatively quickly. John recognizes Blandin, Toni Merdan and Alex Weego.

Starting does lead to action.. Todd County has started!
Marketing study, Build options, Capital requirements, Business modeling, possible next steps.

Residential
96 % of people still have a land line telephone.
53% Internet penetration

• Rural customers less satisfied
• Customers want faster speeds, more bandwidth 74% cable and satellite penetration
• Charter in town
• Dish in rural areas
• Where ACS has capacity, they also offer video

65% “likely” to change providers
same percentage in rural and urban

Expected bundle pricing
39% – $85-100 per month
20% – $101 – 110
18% – more than 110 dollars

Business survey

• 86% of businesses use a broadband connection Only 37% have a web site those not using cannot get broadband 62% would like higher speeds at work
• 100 % want faster service at home

A few Todd County customers have FTTH through ACS or Consolidated Telephone or WCTA.

Rural outside ACS
Town/city outside ACS
ACS Service Areas

Total build cost with 100% penetration – $65 million 65% penetration used. ACS competitive pricing model – Staples and Wadena
30 year model – $42 million capital cost and operational costs based on 65% penetration. Includes electronics refresh.

Cash flow positive in year 3.

Intangible benefits

• Savings due to competitive environment – 30%?
• Economic development surrounding the network development
• Significant jobs impact
• Improved governmental and educational services

Jobs – construction and operations and permanent new business and jobs and telework.

Now

• further discussions with ACS
• Sales/education and marketing program to demonstrate 65% penetration Discussions with funding sources – bonding, etc.
• Meet with RUS
• Follow USF discussion and exploit opportunities

Questions -

Recruiting market/education team.

Issues around multiple devices and the use of bandwidth.
Cannot take online classes due to poor broadband.
K12 districts need students with broadband; new online training enabling college courses. Schools need the bandwidth too!
Bundling would be a big saver for residential and business.
Rural people may be/would be willing to pay more.
Move forward as a county .
Wireless did not work when it rains, snows, etc.
Timelines on decision-making.
County goal 20/10 Mb by 2014 in towns, in rural areas by 2016.
Hoping for federal action.
3 year build out to spend $65 million.

Wireless as the solution. Many limitations to wireless; it is significantly cheaper. Fiber is future proof. Copper is definitely limited.

Need to work to get the discussion going across the county, with lots of people participating. Make it easy for the county board to say yes.

So many people want and need broadband. We need a local partner, one with local customer service. People in rural MN understand the needs and value of both rural and city livers.

Discussion about enhanced competition. and the effect on pricing and take rates. Schultz indicated that they need 65% take rate and around $100 ARPU.

Community questions about making things happen. How do we get the word out? How does this work get done?

geography differences – what are they?

New worker in Todd County – tech consultant. Able to get high speed in town. This is critical for business and education. Colleges and high schools are becoming increasingly intertwined. Bandwidth is the link to connect students and educational institutional . Lives in Clarissa. Ready to help get things going using social media and local contacts!