Connected Nation just released more results of their summer broadband survey. Today they are focusing on broadband adoption trends…

Connected Nation has conducted a survey of 27,086 residents across the United States to see if they access broadband, and if so, how they are using it. In addition, we have conducted the largest state-level survey of people who do not subscribe to broadband to see what is preventing them from joining the digital community.

Most of the info is available in a cool interactive infographic, which I sadly cannot embed here – so I suggest you check it out on the Connected Nation page – but here’s a quick list of stats from the US and Minnesota

Residents without broadband
US 35%
MN 28%

Rural broadband adoption
US 54%
MN 61%

Rural computer ownership
US 74%
MN 78%

Mobile adoption
US 31%
MN 32%

Main reason you don’t have broadband
US:
Expense 18%
No content worth viewing 18%

MN
No content worth viewing 29%
Expense 18%

Median monthly bill
US $45.73
MN $49.46

Average download speed
US 4.8 Mbps
MN 6 Mbps

Some finding surprised me – such as the mobile adoption rate. I thought that would be higher. Sometimes it’s good to look out from beneath my own bell-shaped curve. You can also see that while Minnesota has greater adoption rates and faster average download, we’re also paying more than the average American for our connectivity. Also we’re fussy – with nearly a third of non-adopters claiming there’s no content worth viewing. I think some education might help there – or maybe we’re like the great ads on TV where the daughter moves away and worries about her parents and their measly 19 Facebook friends – where actually the parents are out hiking. This survey was taken in the summer – maybe the answer would be different if you asked the Minnesotans in January.