Posted by: Ann Treacy | July 16, 2011

Another look at Google and their default custom search

I ran into the following info through a serendipitous route. I posted info on Google a week or so ago – the info here is sort of related. I thought I’d pass it on in case anyone wanted to send their screen shots.

Is Your Google My Google?

I recently learned that Google Search Results vary for the exact same keyword queries EVEN IF one is NOT logged into Google. Thus, Google Search picks up on other aspects of your online presence (browser, location, etc), and presents you with what it believes are your optimum results.

This appears to indicate my research will always be skewed by who I am. Watch this Ted Lecture to learn more about the subject.

If you would like to participate in an experiment, please conduct these two keyword queries, and send me screenshots of your results. Here is the experiment. I decided to go with one cultural search (Eric Whitacre) and one technical work related search (Corporate Hacking)…

You can link to the original post to get the details. The author (Richard Hoeg) told me he’s hoping to have the results soon. I look forward to seeing them and will report back when I see that they are available.


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