I missed the Unsummit in Minneapolis this weekend. I had penciled it in but found out before I headed out on Saturday that they had sold out! My hard luck is their good news.
I’ve been looking for good notes from the conference – and today I find that Steve Borsch did a great job (How your company can achieve a champagne presence on a beer budget).
I love his approach; he outlines top, cheap tools for small business owners (and others) to build a great online face with some virtual elbow grease and not much funds. It’s a valuable article for anyone looking for tips. I won’t recap but I’ll post my favorite quote:
I’ll assume you have a broadband Internet connection in your office, and you or any of your associates do at home if you’re completely a virtual company or startup.
Steve definitely follows broadband even to know that not everyone has it, which I think makes this comment more poignant. You need broadband to use these tools; these tools give you a huge edge in marketing and cost-savings, if you don’t have broadband you are at a deficit. That’s why companies who want to relocate choose areas with broadband. That’s why people who live in areas without broadband are at a disadvantage. And to bring it full circle – that’s what communities need broadband – and why communities in unserved areas need to do what they can to get it.
